What is Local SEO Through DirectHub?

Local SEO through DirectHub ensures your business stands out to customers searching for products or services in your area.

Did you know 4 in 5 consumers conduct searches with local intent on search engines?

Just as a well-designed physical storefront attracts foot traffic, a strong Local SEO strategy boosts your online visibility, drawing potential customers to your website or location. From optimizing your Google Business Profile to earning positive reviews and ensuring accurate business details, we help position your business as the go-to choice in your community, driving both clicks and foot traffic.

Increased Visibility: Enhance your business’s presence in local search results, making it easier for potential customers to find you.
Higher Conversion Rates: Local searchers are often more likely to convert into actual customers because they have immediate needs.
Targeted Traffic: Attract people actively searching for the specific products or services you provide in your local community.

If you own a local business—such as a restaurant, dental clinic, or retail shop—Local SEO helps ensure your business shows up when people search for services or products in your area. 88% of people who conduct a local search on their smartphone visit a related store within a week.

To get started with Local SEO, you'll need to claim, verify, and grant us access to your Google Business Profile listing.

🤔 What businesses qualify for a Google Business Profile?

To qualify for a Business Profile on Google, a business must make in-person contact with customers during its stated hours. For example, the following businesses are not eligible for a Business Profile per Google’s guidelines: An ongoing service, class, or meeting at a location that you don't own or have the authority to represent, lead generation agents or companies, brands, organizations, artists, and other online-only businesses, rental or for-sale properties such as vacation homes, model homes, or vacant apartments.

Get the most out of your marketing dollars

🖱️Higher click-through rates (CTR)

70% higher click-through rates compared to non-localized advertising.

Non-localized advertising efforts target a broad audience, leading to wasted marketing dollars on people who may not be interested in your products or services. By concentrating your efforts on customers in your local area, you ensure your budget is spent reaching those who are more likely to engage with your brand and convert into loyal customers.

👟Increased foot traffic

78% of local mobile searches result in an online purchase.

Investing in local SEO enhances your online visibility and directly influences your business's foot traffic. Your advertising budget is working harder for you because you are connecting with potential customers who are ready to buy. By optimizing your online presence for local searches, you can effectively drive more customers through your doors, turning online interest into real-world sales.

Check out our blog about how local seo can literally put your business on the map.

☝️Improved conversion rates

50% higher conversion rates than non-localized searches.

When customers discover your business through local search results, they're often ready to take immediate action—calling your store, visiting in person, or making an online purchase. By focusing on local SEO, you're not just increasing your visibility; you're connecting with potential customers when they’re most interested, leading to more phone calls, foot traffic, and sales for your business. This means your marketing efforts are more effective, and your advertising budget goes further.

🤩 Cost-effective targeting

50% less cost per lead compared to traditional advertising methods.

This efficiency maximizes your advertising budget while reaching a targeted audience actively seeking your products or services. Instead of spending on broad ads that may not resonate with local customers, local SEO focuses your resources where they count—connecting you with potential customers already looking for what you offer. This way, you get more value from every dollar spent, making your marketing efforts effective and budget-friendly.

💡Pro Tip

Google Ads works hand-in-hand with Local SEO by enabling you to run targeted ads on various Google platforms. This approach enhances your local visibility and complements your organic SEO efforts, helping you attract more qualified local customers to your business. Combining both strategies can maximize your reach and drive more traffic to your store or website.