Walkthrough
Overview
Display advertising are the image ads and banners you see on your favorite websites. These ads can be highly targeted to reach your exact target audience to ensure they see your brand when it matters most.
If you're running a display advertising campaign with us, you might be wondering what your DirectHub Performance Report is telling you.
Snapshot
For display ads reporting, we provide you with a Snapshot at the top of the page that shows you display-specific metrics. For display we showcase:
- Ads Seen (Impressions)
- Ads Clicked
- Click-Through Rate (CTR)
- Conversions
Ads Seen and Clicked
The Ads Seen and Clicked chart below the Snapshot shows you the number of impressions (ads seen) and clicks (ads clicked) by day. Hover over a date to see the impressions and clicks for that day.
Geography
The Geography table shows you the number of impressions and clicks you have received from a geographic location. Sort the locations in the table by the number of impressions or clicks.
You can also use the map to see what geographic area we are targeting for your campaign.
Individuals Targeted
Easily see which audience segment has seen and interacted with your display ads the most with our Individuals Targeted table. You may be surprised and find a new possible target market based on how they interact with your campaign.
Need Help?
If you have any questions or need further assistance with your performance reports, our support team is here to help. Contact us via our support chat or email at support@directhub.com. We're committed to helping you maximize your data insights.