What is Exact Target Through DirectHub?
Exact Target is a powerful location-based display advertising solution to drive results based on users' location history.
Reach the right audience with precision using Exact Target through DirectHub. This powerful location-based advertising solution allows you to serve display ads directly to mobile devices that have visited specific real-world locations within the past year — with targeting as recent as three days ago.
Whether you're aiming to engage visitors from a single building, a competitor’s store, a multi-day event, or an entire neighborhood, Exact Target gives you the flexibility to define your ideal audience based on real-world behavior.
Key Features:
- Historical Location Targeting: Identify and target devices seen at chosen locations within the last 12 months or as recent as three days ago.
- Custom Location Selection: Choose specific buildings, competitor locations, events, or broader areas to target, exactly. Our team will then create specific geo frames around these locations to ensure we are only reaching people who have visted that exact spot.
- Household Extension: Expand reach to other relevant devices within the same household for increased impact.
Drive performance by connecting with consumers based on where they've been — and where they’re likely to go next.