Walkthrough
Overview
Google Advertising is the sponsored results that appear at the top of search results when users search for relevant keywords. Businesses pay to display their ads to potential customers searching for related products or services.
If you're running a Google Advertising campaign with us, you might be wondering what your DirectHub Performance Report is telling you.
Snapshot
For Google Advertising (SEM) reporting, we provide you with a Snapshot at the top of the page that shows you SEM-specific metrics. For SEM we showcase:
- Ads Seen (Impressions)
- Ads Clicked
- Click-Through Rate (CTR)
- Conversions
Ads Seen and Clicked
The Ads Seen and Clicked chart below the Snapshot shows you the number of impressions (ads seen) and clicks (ads clicked) by day. Hover over a date to see the impressions and clicks for that day.
Geography
The Geography table shows you the number of impressions and clicks you have received from a geographic location. Sort the locations in the table by the number of impressions or clicks.
You can also use the map to see what geographic area we are targeting for your campaign.
Keywords Targeted
This chart allows you to see which keywords we are targeting and how many impressions and clicks they received to help you better understand what users are searching for and where your ads may appear.
Need Help?
If you have any questions or need further assistance with your performance reports, our support team is here to help. Contact us via our support chat or email at support@directhub.com. We're committed to helping you maximize your data insights.