Walkthrough
Overview
Local SEO offers comprehensive Google Business Profile (GBP) optimization and listings management services, empowering businesses to enhance their online presence and attract more visitors. Our service includes managing 70+ listings across various platforms, assisting with review generation, and implementing UTM tracking for detailed performance analysis.
If you're running a Local SEO campaign with us, you might be wondering what your DirectHub Performance Report is telling you.
Snapshot
For Local SEO reporting, we provide you with a Snapshot at the top of the page that shows you Google SEO-specific metrics like:
- Seen on Search: This refers to the number of times your website or business listing appears in the search results on Google when users search for local-related queries.
- Seen on Maps: Similar to Seen on Search, this refers to the number of times you business listing or location appears on Google Maps when users perform a search with local intent.
- Actions: These are the specific interactions users take with your business's listing on Google.
- Average Rating: This is you average ratings and reviews your business receives on Google, which are visible on your Google Business Profile. These ratings and reviews are critical factors in local search visibility and reputation.
Seen on Google
This chart displays the number of times a listing appears in Google Search or on Google Maps broken down by day. You can easily hover a day to see the breakout of search and map impressions for that day.
Listing Actions
This chart shows the actions users took on your GBP, categorized by the number of actions.
Key types of Google Listings Actions include:
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Click-to-Call. When a user clicks the phone number on your Google Business Profile to call your business directly.
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Request Directions. When a user clicks the "Directions" button to get navigation instructions to your physical location.
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Visit Website. When a user clicks the link to your website from your Google Business Profile.
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Click-to-Book. When a user schedules an appointment or makes a reservation through the booking feature if available.
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Food Orders. The number of food orders for pickup or delivery placed through a restaurant's profile, if online orders are enabled.
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Food Menu. The number of clicks on your menu content per user per day. It includes menu photos, menu URLs, and structured menu data on your profile.
These actions are valuable indicators of how effectively your Google Business Profile is converting searchers into potential customers. Tracking and analyzing these interactions can help businesses understand user behavior, measure the effectiveness of their local SEO efforts.
Searched on Google
This table shows you the exact words or phrases people type into Google when looking for something nearby. These are the real searches that brought people to your website or GBP.
You can see which keywords help people find you. Knowing this can help you improve your website and target the best words to attract customers.
Google Reviews
Google Review ratings refer to the average ratings and reviews your business receives on Google, which are visible on your Google Business Profile. These ratings and reviews are critical factors in local search visibility and reputation.
Need Help?
If you have any questions or need further assistance with your performance reports, our support team is here to help. Contact us via our support chat or email at support@directhub.com. We're committed to helping you maximize your data insights.