When building or refining your online presence, a strategic approach to imagery is essential. This guide helps you use visuals to enhance performance.
Important information:
As of July 31st, 2023, Google updated its guidelines and has stated that stock photos, GIFs, screenshots, and other manually created imagery should not be uploaded. To be relevant, photos or videos must be taken by users at the location in question. If the primary subject of the content is irrelevant to the location, it may be removed.
Why Should I Add Images to My GBP Listing?
More engagement
Photos allow potential customers to visualize their experience with your business and determine whether it’s a good fit for their needs.
Trust
When potential customers can see the outside and inside of your business, the products you provide, and the team behind it all, they are able to begin trusting your business and will feel more confident in choosing you.
What Types of Images Should You Send to Our Team?
When uploading images to your GBP listing, the goal is to present an authentic showcase of your business, the products and services you provide, and your team.
Google encourages businesses to upload several different types of images* such as:
- Interior & exterior photos taken from multiple angles or at different times of day
- Product images. Depending on the type of business, you will want to showcase popular products:
- Menu items
- Featured areas (pool, gym, spa, etc)
- Services
- Service-based businesses need to showcase the services they offer.
- Eg. if you are a carpet cleaning business you might add photos of a technician cleaning carpet in a client's house, a before and after of stain removal, or even specialty products you use.
- Service-based businesses need to showcase the services they offer.
- Images that display quality and customer experience:
- Before/after photos (this could apply to businesses like hair salons, jewelry repair, auto body shops, etc.
- Pictures with happy customers
- Photos of your team hard at work.
- Behind every business is a team of people, so make sure to highlight the faces that help your business operate.
- Please note, if you do not have images, our team will substitute this optimization with something else to provide value.