Walkthrough
Overview
Our email advertising product allows you to reach potential new customers via email with a highly engaging creative. With are hyper-targeted database, we send emails to people who match our target audience.
If you're running an email advertising campaign with us, you might be wondering what your DirectHub Performance Report is telling you.
Snapshot
For email reporting, we provide you with a Snapshot at the top of the page that shows you email-specific metrics. For email we showcase:
- Ads Sent: The number of emails we sent to your target audience.
- Ads Opened: The number of emails that were opened by your target audience.
- Ads Opened %: This is the percentage of emails opened compared to the number of emails sent, also known as the open rate.
Ads Opened % = (Number of Opens / Number of Sends) * 100
- Ads Clicked: The number of times your email was clicked on.
- Ads Clicked %: This is the percentage of users who clicked on your email compared to the number of emails sent. It is also known as the click-through rate (CTR).
Ads Clicked % = (Number of Clicks / Number of Sends) * 100
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Opened Clicks %: This is the percentage of users who clicked on your email compared to the number of users who opened your email. Also known as clicks-to-opens.
Creative & Link Performance
We provide you an image of your email and within the preview you will notice numbers. These numbers correlate to links within your creative and will be utilized in the chart below the creative preview.
You can see in the bar chart below which links users clicked the most within the creative. In this example, link 4 had the most clicks.
Need Help?
If you have any questions or need further assistance with your performance reports, our support team is here to help. Contact us via our support chat or email at support@directhub.com. We're committed to helping you maximize your data insights.