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Understanding Your Alt Reach Campaign Performance Metrics

Your DirectHub Alt Reach Performance Report helps you track key display advertising metrics like ads seen, ads clicked, and click-through rate (CTR).

Overview

To find your Alt Reach display reporting, navigate to https://app.directhub.com/performance. This lands you on our Overview page where you can see high-level reporting metrics across all of your campaigns. Click on the Alt Reach tab to view reporting specific to that campaign. 

Alt Reach Reporting Tab

Snapshot

DH-Alt-Reach-Reporting-Snapshot

For Alt Reach display ads reporting, we provide you with a Snapshot at the top of the page that shows you display-specific metrics.  For Alt Reach we showcase:

  • Ads Seen (Impressions)
  • Ads Clicked
  • Click-Through Rate (CTR)
  • Conversions

Ads Seen and Clicked

The Ads Seen and Clicked chart below the Snapshot shows you the number of impressions (ads seen) and clicks (ads clicked) by day. Hover over a date to see the impressions and clicks for that day.

Geography

Alt Reach Geo Reporting

The Geography table shows you the number of impressions and clicks you have received from a geographic location. Sort the locations in the table by the number of impressions or clicks. 

For Alt Reach campaigns, we are only able to display geographic data at the state level.

Performance by Creative

Alt Reach Performance by Creative

The Performance by Creative table displays the number of impressions and clicks each creative has generated. You can sort the table by either impressions or clicks to analyze performance more effectively.

Click on any creative to view a larger preview.


Need Help?

If you have any questions or need further assistance with your performance reports, our support team is here to help. Contact us via our support chat or email at support@directhub.com. We're committed to helping you maximize your data insights.