How to find your Google Business Profile UTM in Google Analytics
A UTM (Urchin Tracking Module) code is a snippet of text added to the end of your website URL on your Google Business Profile to track the metrics and performance of this campaign in Google Analytics. Below are instructions on how to access these metrics within Google Analytics.1. Start by ensuring you've accessed the correct Google Analytics view within the client's Google Analytics account.
2. In the left sidebar, navigate to Acquisition> Traffic Acquisition
3. Use the search feature to look for "gbp."
