Find out what display creatives we take
Creative Specifications
Supported Creative Types
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GIF, JPEG, and PNG image files
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Third-party ad tags from approved ad servers (HTML or JavaScript)
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HTML5 (through third-party ad servers or hosted by the platform)
Supported Creative Sizes
The following display ad sizes are supported by the platform. Available inventory varies widely by ad exchange and region, so all supported formats may not be available in every case.
Display Banners
|
Size (in pixels) |
Banner Name |
|
160x600 |
Wide skyscraper |
|
300x250 |
Medium rectangle |
|
728x90 |
Leaderboard |
|
300x600 |
Half-page ad |
Mobile Banners
|
Size (in pixels) |
Banner Name |
|
300x50 |
Mobile leaderboard |
|
320x50 |
Mobile leaderboard |
|
336x280 |
Large rectangle |
|
1024x768 |
Tablet interstitial landscape |
|
768x1024 |
Tablet interstitial portrait |
General Display Best Practices
The following specifications apply to all display ads:
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Creative images must be clear, recognizable, and relevant.
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Text appearing in the ad must be legible.
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Creatives must occupy the entire space of the image size you've chosen.
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Creatives cannot appear sideways or upside down.
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Creatives cannot be segmented, contain multiple copies of themselves within the ad, or otherwise appear to be more than one ad.
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Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.
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Creative file size is recommended to be 150 KB or smaller — this applies to both first- and third-party ads.
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Creatives must open a new page on click; they cannot open in the same page.
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Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.
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Flash creatives must use the clickTAG function on the topmost layer and must have the stop(); function on the last frame of the animation. A first-party optional back-up static image is supported.
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In-banner video creatives can be in flash or HTML5 format with a 50 KB maximum file load and a 2 MB load for the secondary file
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There is no length limit for click-to-start video ads, but the video should immediately go to the landing page upon completion.
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For auto-start video ads, there is a 15-second limit. Audio should not be heard unless initiated by a mouse-over. Video should be backstopped by a static 300x250 that should click through to a landing page.
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All in-banner video ads must include the play, pause, mute, and unmute controls.